Classification of graphic designers' competencies using discriminant analysis
Abstract
Graphic design is a field that operates in various sectors such as advertising, media, global marketing, and entertainment. Graphic designers have a central role in creating artworks that are both aesthetically pleasing and effective in conveying messages to audiences. The purpose of this study is to classify graphic designer competencies into beginner, intermediate, and advanced categories. This research employs a quantitative descriptive approach. The population of this study is graphic designers in Banda Aceh. The research sample was determined using purposive sampling, with a minimum work experience of one year. Research data were collected through observation and tests. The data analyzed using discriminant analysis with the aid of SPSS. Discriminant analysis producted a discriminant fungction that was used to predict the competency level group of graphic designers more objectively based on influencing factors (variables) such as creativity, attention to detail, visual ability, and technical ability. Based on classification results using the discriminant function, it was determined that 33 designers were classified as beginners, 27 as intermediate, and 28 as advanced. The prediction accuracy of the discriminant function in classifying data correctly was 75%. The discriminant function can be effectively employed as a tool for selecting or evaluating the competencies of graphic designers.
Keywords
Full Text:
PDFReferences
REFERENSI
Basri, S., Fitrawahyudi, F., Khaerani, K., Nasrullah, I., Ernawati, E., Aryanti, A., Aisyah. S., & Sakti, I. (2023). Peningkatan Kemampuan Literasi Digital Di Lingkungan Pendidikan Berbasis Aplikasi Canva. Pengabdian Masyarakat Sumber Daya Unggul, 1(2), 96-103.
Casofa, F., & Isa, A. (2022). Gerbang Kreativitas: Jagat Desain Grafis. Bumi Aksara.
Cezzar, J. (2020). Teaching the Designer of Now: A New Basis for Graphic and Communication Design Education. She Ji, 6(2). https://doi.org/10.1016/j.sheji.2020.05.002
Du, Y., & Xu, D. (2022). Analysis of Graphic Design Based on AI Interaction Technology. Journal of Environmental and Public Health, 2022. https://doi.org/10.1155/2022/8493528
Frascara, J. (2022). Revisiting “Graphic Design: Fine Art or Social Science?”—The Question of Quality in Communication Design. She Ji, 8(2). https://doi.org/10.1016/j.sheji.2022.05.002
Hananto, B. A., Melini, E., Suwanto, K. M., & Tenardi, S. G. (2024). Persepsi dan cara mahasiswa desain komunikasi visual dalam pembuatan moodboard (Studi kasus: Mahasiswa desain grafis Universitas Pelita Harapan). Jurnal Dimensi DKV: Seni Rupa dan Desain, 9(1), 1-20.
Harsari, R. N., Wahidiyat, M. P., Permanasari, D. E., Negoro, A. T., Sutarwiyasa, I. K., Mustikadara, I. S., Bsiroen, V. J., Putri, R. A., Suminto, M. A., Setiyoko, N., Renzina, Y. D., Afandi, H. R., Setiasih, N. W., Setiawan, I. K., Dewanto, T. D., & Judijanto, L. (2024). Dasar-dasar Desain Grafis: Teori dan Panduan Dasar bagi Pemula. PT. Sonpedia Publishing Indonesia.
Liu, Y. (2023). Research on the development trend and application of digital media art in graphic design education. International Journal of Electrical Engineering & Education, 60(1_suppl). https://doi.org/10.1177/0020720920984310
Mahpuz, M., Wasil, M., Sudianto, A., Sadali, M., Permana, B. A. C., Ahmadi, H., Suhartini, Gunawan, I., Fathurrahman, I., Wiijaya, L. K., Harianto, & Wajdi, M. F. (2023). Peningkatan kompetensi siswa SMK melalui pelatihan desain grafis dan animasi. ABSYARA: Jurnal Pengabdian Pada Masyarakat, 4(1), 131-139.
Migotuwio, N. (2020). Aspek Komunikasi Visual dan Estetika Pada Karya Desain Grafis Bergaya Glitch Art. J. Contemp. Indones. Art Vol, 5(1), 48-64.
Muqarobin, Pakarti, M. B., Rokhmah, S., & Efendi, T. F. (2024). Pelatihan dan uji kompetensi desain grafis dan web development untuk skpi informatika institut teknologi bisnis aas indonesia
Pan, Z., Pan, H., & Zhang, J. (2024). The application of graphic language personalized emotion in graphic design. Heliyon, 10(9). https://doi.org/10.1016/j.heliyon.2024.e30180
Razilu, Z., & Pangestu, S. (2022). Pelatihan Desain Infografis sebagai upaya Peningkatan Kreativitas Desain pada Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan. Amaliah: Jurnal Pengabdian Masyarakat, 6(1), 54-62.
Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alphabet.
Umam, K., Hidayat, M., N, F., Fadillah, A., & F, I. (2022). Klasifikasi kemampuan mahasiswa berdasarkan bidang matematika. Jurnal Geuthèë: Penelitian Multidisiplin, 5(1). https://doi.org/10.52626/jg.v5i1.141
Umam, K., Suhartati, S., Hasbi, M., Fadhiliani, D., & Dewi, A. (2023). Classification of Nek Ali Coffee’s customers using the fishers method. Jurnal Geuthèë: Penelitian Multidisiplin, 6(3), 211-219.
Widyana, A. I., & Waluyanto, H. D. (2022). Pengembangan kreativitas desainer melalui aplikasi grafis dalam perancangan desain komunikasi visual. Jurnal DKV Adiwarna, 1, 11.
Wijayanti, N. S., Sutirman, Purwanto, Hanafi, M., & Rusdiyanto, W. (2018). Jurnal Efesiensi: Kajian Ilmu Administrasi, 15(2).
Xie, H. (2023). Analysis of interaction function of modern graphic design based on technical-aided design. Journal of King Saud University - Science, 35(8). https://doi.org/10.1016/j.jksus.2023.102828
Yasa, I. W. A. P., Putra, R. W., Kurniawan, H., Ruslan, A., Muhdaliha, B., Suryani, R. I., Dwitasari, P., Jayanegara, N. I., Mustikadara, I. S., Asia, S. N., Prasetyo, D., Alamin, R. Y., Negoro, A. T., Anggasta, B., Lesmana, P. S. W., Sutarwiyasa, I. K., Ramadhani, N., & Judijanto, L. (2024). Desain Komunikasi Visual: Teori dan Perkembangannya. PT. Sonpedia Publishing Indonesia.
Zhong, J., & Gao, T. (2022). Visual design of cosmetic packaging based on simple aesthetic elements. In China Surfactant Detergent and Cosmetics, 52(6). https://doi.org/10.3969/j.issn.1001-1803.2022.07.011
DOI: https://doi.org/10.52626/jg.v7i3.360
Refbacks
- There are currently no refbacks.
St. Teknik II, Reumpet, Krueng Barona Jaya sub-district (23370), Aceh Besar District, Aceh Province, Indonesia.
http://geutheeinstitute.com/
